It’s About Your Customer: Most of the Time

For any business customers are the lifeblood of its survival and existence. No company can survive if it does not have a decently sized consumer base. This is the reason why it is essential to understand your consumer base as much as possible, accept their feedback, and improve the ethos of your business to ensure that you have as many happy customers as possible. Continue reading “It’s About Your Customer: Most of the Time”

Dry-Fire, Why?

It’s been 30 years this month since I first stepped on those yellow footprints at the Marine Corps Recruit Depot in San Diego. The world is a totally different place with new threats and new ways to handle them. Much has changed, but I guarantee you one thing is still the same. Before a young recruit will ever have his hand on a live round he will have spent dozen’s of hours learning weapon safety, parts and nomenclature of his M16 Service Weapon and hours and hours of dry-firing. All to ensure that the Marine’s retain their position as the world’s premiere marksmen. Continue reading “Dry-Fire, Why?”

How Does ‘Fear’ Affect You And Your Firearm?

You might not think this applies to you, but you are mistaken. This is applicable on several levels. Every time our government tries to pass legislation affecting firearms, sales hit the roof. Every time you hear of a mass shooting new records are recorded on background checks. That means that people fear the government whittling away at their rights, so they get themselves a gun. Continue reading “How Does ‘Fear’ Affect You And Your Firearm?”